Print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are a few reasons on how your investment in print can make a lasting impact on your target market.

PRINT IS TANGIBLE

Publications, brochures, posters and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received. While many non-physical marketing materials are useful for a single purpose, the benefits of print media extend farther than a single impression.

PRINT IS CREDIBLE

There is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading. And print media requires real estate. A printed piece placed on a desk or kitchen counter will be there day after day until it is picked back up to be viewed.

PRINT ESTABLISHES YOUR BRAND

Marketers know the significance of having a well recognized brand, and print is an excellent way to establish your brand.  Your brand goes beyond simply an image that looks a little different on every screen.  The aesthetic qualities of typeface, colors, images, finishes and texture combine to establish deeper brand recognition.  Visual and Tactile.

PRINT ENGAGES

Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.  We can show you how to customize print to add perceived value for the recipient and

PRINT STANDS OUT

Email inboxes are overflowing with offers and information, with most offers being filtered out automatically or simply clicked and deleted en masse.  A well-designed and executed printed piece that is hand-delivered or arrives with, at most, a few other pieces of physical mail has a much greater chance being noticed, physically touched and read.

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PRODUCTS INCLUDE:

Catalogs

Direct Mail

Brochures

Packaging

Newsletters

Inserts

Envelopes

Posters

POP Displays

Signs 

Window Graphics

Floor Graphics

Counter Displays

Banners

Labels

Annual Reports

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